Data Driven PQLs are a new way to identify and qualify leads. They are based on the idea that you can use data to identify and qualify leads, rather than relying on intuition or guesswork.

Things I wish I knew before I started my go-to-market journey.

Lead scoring is a process that helps you identify and qualify leads. It's based on the idea that you can use data to identify and qualify leads, rather than relying on intuition or guesswork.

Utilizing Language Models (LLMs) in your Go-to-Market (GTM) function can be a game-changer for businesses looking to enhance their marketing and sales strategies.

Selling into a Recession, a guide for salespeople and sales leaders